Sincerity

I am in love with this word.How difficult it is to be sincere in approach towards people,work and life?I guess it is too much difficult that is why it is rare to find sincerity as an attribute in daily life.Why does it happen?Life itself could not have originated had there been insincerity on part of one who created life.But still we the mini form of him lack it usually.Imagine if only everyone could have this single attribute in his/her personality how beautiful everything in human society could be...building of beautiful personal and professional relations ,growth of individual as well as society,completion all around,marvelous..no time for going down,fall or deterioration of any kind.Eve and Adam would not have tasted forbidden fruit then that made man mortal . :) . But perhaps this is what is planned for Earth and its inhabitants.Divinity is what human usually does not deserve hence lack of the spine necessary for the same called sincerity prevails :)